TESTED BY TEARAWAYS (Director’s Cut)

Working with BBH and Connected Pictures, I created this piece of content to launch Next’s school-wear range. Given the challenge of using a bunch of tiny tearaways to test the uniform, we designed an assault course to really put the uniforms to the test. Shot in only 1 day, the film took a huge amount of co-ordination. Wrangling a group of 15 kids of all ages, an aerial team and shooting high speed.

Agency: BBH //
Production: Connected Pictures //
DoP: Matt Shaw //
Art Director: Miles Roberts //
Director: Joe Shaw //
Producer: Geoff Gedroyc //
Editor: Ricky Milling //

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