This is one of three films I made for the RNLI via LadBible. Shot in an underwater tank, the aim of this film was to find a way to get across the important message of ‘Float to Live’. It was designed specifically to appeal to the LadBible audience, using an attention grabbing starting frame and a reverse stortytelling technique to add surprise and keep the audience watching. This video had over 2m views on the first day and together, the 3 films formed the most successful branded content campaign LadBible had ever had.

Director: Joe Shaw // DoP: Sam Spudgeon // Producer: Harriet Webb // Editor: David Smith // Sound Design: Tom Smith