Farzana, a mother of five, tells us why she applied for her first credit card. The brief for this series of films was to get authentic, natural performances from real Barclaycard customers. This influenced all of my choices regarding shooting style and approach, but most important was the management of the interviewee, ensuring she was comfortable and relaxed. The result is a very genuine portrait.

Director/Editor: Joe Shaw // DoP: Jaimie Gramston // Agency: Iris Worldwide // Production: Connected Pictures