TVC / UK Cinema – My main aim with this piece was to try and authentically capture that ‘Pokémon Feeling’. I set out with the aim of capturing as many genuine reactions as possible and a lot of effort went into choosing the right kids and ensuring the best results on the day. We shot in their actual homes which further added to the ‘real’ feel. Production: Above & Beyond // Producer: Jordan Stokes // DoP: Jonathan Isles // Editor: Ricky Milling.