Joe Shaw » Portfolio

Google Science Fair 2012 – Harine

admin — Sun, 15 Jan 2012 23:13:04 +0000

The Google Science Fair is an online science competition seeking curious minds from the four corners of the globe. Anybody and everybody between 13 and 18 can enter. All you need is an idea.

Harine, a 2011 Google Science Fair finalist from Southern India, tells us about what inspired her to look into ways of improving power supplies to remote villages in the developing world.

Production: Across The Pond
Producer: Aaron Hutchinson
Director/Operator: Joe Shaw

John Lewis – Guess the Gift

admin — Thu, 17 Nov 2011 10:43:00 +0000

This project was part of John Lewis’s Christmas campaign. An online competition where kids described some of the top products available to buy at John Lewis for Christmas. I directed this series of short films and it was a great pleasure to work with the team at John Lewis and with the agency Adam and Eve. We shot these over 2 days working with a good range of talented kids. The brief was to ensure that stylistically it felt like a John Lewis communication and to create something that was warm and entertaining. The end result was 12 films that form a really charming addition to the overall John Lewis Christmas campaign.

Director/Camera: Joe Shaw
Agency: Adam & Eve
Production: Connected Pictures

LEO Computers – Celebrating The Pioneers

admin — Tue, 15 Nov 2011 17:11:31 +0000

A new short film made to highlight the contribution of the team behind LEO computers, to celebrate the 60th anniversary of it taking on its first “office job” on November 17th 1951. This film was commissioned by Google who very kindly got involved with the anniversary celebrations and it was played at the Science Museum where the event took place.

Shot and Edited by Joe Shaw

Production: Across The Pond Productions

Tesco F&F – Behind the Scenes

admin — Mon, 14 Nov 2011 18:29:28 +0000

The first of 2 films I was asked to direct about the making of the new Tesco F&F commercial. The brief was to give a behind the scenes look at everything that goes into making a commercial - whilst remaining stylistically on brand with the overall campaign. It was also important to highlight the clothes themselves and allow viewers an additional experience beyond what is achievable with just the advert.

Additional Camera: Alex Kemp
Edited by: Richard Stegmann truespirit.co.uk 0208 547 3112
Agency: The Red Brick
Production: Connected Pictures

Tesco F&F – the photoshoot

admin — Sun, 13 Nov 2011 15:38:01 +0000

The second of 2 films I was asked to direct about the making of the new Tesco F&F commercial. The brief was to give a behind the scenes look at the photoshoot to support the making of the commercial film. As with the making of, I had to remain stylistically on brand with the overall campaign. It was also important to highlight the clothes themselves and allow viewers a chance to see the fashion from a different perspective.

Additional Camera: Alex Kemp
Edited by: Richard Stegmann truespirit.co.uk 0208 547 3112
Agency: The Red Brick

SAB Miller / FASfacts – Foetal Alcohol Syndrome

admin — Mon, 18 Jul 2011 13:58:20 +0000

Shot on location in South Africa, this film is about what SAB Miller is doing in conjunction with FASfacts to help combat the issue of Foetal Alcohol Syndrome (FAS). If a woman drinks alcohol during pregnancy, the alcohol in her blood passes through the placenta to the foetus, posing a risk for FAS.

Production: Connected Pictures
Director/Camera: Joe Shaw

Zeitgeist Young Minds

admin — Tue, 29 Mar 2011 07:31:18 +0000

Young Minds is Google’s search for the young people whose actions shape today and ideas will shape tomorrow. The competition for 18-24 year olds, offers the winners a chance to attend a special programme of events and masterclasses held alongside this year’s Zeitgeist 2011 in May.

Produced by: Across The Pond Productions
Director/Camera: Joe Shaw

Which Mobile BTS

admin — Sat, 26 Mar 2011 12:18:52 +0000

Agency: Prime Focus

I was commissioned by Prime Focus to shoot a behind the scenes film to accompany the filming of the latest Which Mobile commercial. The piece needed to give a quick glimpse of the day’s action in an upbeat and engaging way. They asked for a DSLR shoot, partly for aesthetic reasons and partly for practical reasons. They wanted the camera to be small, manoeuvrable and able to cope in low light. I shot with the 7D on a simple hand-held rig and was able to capture the highlights of the day.

Fit4Less Tower Hill

admin — Mon, 03 Jan 2011 10:26:16 +0000

Fit4Less is a new chain of no frills low cost gyms. Part of the Energie group of gyms who I previously shot an interactive tour for, this film was designed to give people a quick view around the Tower Hill Fit4Less gym. It shows all of the areas of the gym and highlights the great value for money you get as a member.

RM Mobile ICT

admin — Sun, 08 Aug 2010 16:12:37 +0000

RM offers mobile ICT solutions for schools. In conjunction with Me&Him design, this film was made to highlight one of the many schemes that RM have for providing mobile ICT solutions in schools.

This particular case study takes place at Barnes Farm junior school and focuses on the RM mini notebook and various other RM support products.