#seizethemoment

British Airways challenged two style editors, Emily & Charlie, to seize the moment and do something daring. In just 24 hours, these two strangers had to learn as much as possible about the other before sending them to a surprise holiday destination for the weekend. Did they choose wisely? This is how they got on… Whilst this was essentially a ‘reality’ based film, I still wanted to find a way to stay on brand with British Airways communication style and to find a way to explore the magic and excitement of travel // Director: Joe Shaw // DoP: Jaimie Gramston // Production: Connected Pictures // Agency: Say Media

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