The first of 2 films I was asked to direct about the making of the new Tesco F&F commercial. The brief was to give a behind the scenes look at everything that goes into making a commercial - whilst remaining stylistically on brand with the overall campaign. It was also important to highlight the clothes themselves and allow viewers an additional experience beyond what is achievable with just the advert.

Additional Camera: Alex Kemp
Edited by: Richard Stegmann truespirit.co.uk 0208 547 3112
Agency: The Red Brick
Production: Connected Pictures